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SportX Products

SportX offers five distinct product layers, each designed to cater to a different buyer's requirement, and desired deal structure. Together, our product offering provides the flexibility to serve campaigns at any scale.

1] SportX Direct
Direct-sold campaigns built around premium sports inventory, live tentpole events, and dedicated brand placements. Structured for advertisers who want guaranteed presence in specific environments—live games, playoff windows, league content. Best for brand awareness, reaching objectives, and high-value tentpole moments.

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  • Curated premium publisher direct deals

  • Live sports inventory: NFL, NBA, MLB, NHL, college sports, Olympics, FIFA

  • Fixed placements and share-of-voice packages

  • Ideal for: brand launches, product debuts, tentpole sponsorship alignment

2] SportX Curated (PMP & Programmatic)

Private Marketplace and Programmatic Curation deals built using SSP curation seats and direct publisher connections. Combines the scale of programmatic with the precision of curated inventory selection—layered with audience targeting, brand safety controls, and first-party data integration.

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  • PMP deal IDs activated through Trade Desk, DV360, Amazon DSP, and others​

  • Sports and sports-adjacent content targeting

  • Audience layering via first-party and contextual data

  • Ideal for: performance campaigns, audience-first buying, efficient reach at scale

3] SportX Political

A dedicated political advertising vertical led by a specialist seller. Sports audiences index highly for civic engagement, particularly around local and national elections. Inventory spans CTV, OLV, and connected display across sports and news-adjacent content.

 

  • Political-compliant inventory curation

  • Targeting by DMA, district, and demographic

  • Cycle-aware campaign pacing

  • Ideal for: federal, state, and local political campaigns seeking high-attention reach

4] SportX Studios

Launched in 2025, our studios division is focused on creating original content in both the sports and entertainment verticals. SportX Studios first project has us serving as Executive Producers on the pilot for the TV series, To Life starring Jason Alexander and David Paymer.

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  • Focus on long-form and short-form content

  • Embracing a range of business models for financing

  • Focused on a range of content genres

5] SportX Advisory

Our advisory business has SportX work alongside best-in-class sports leagues, governing bodies, federations, networks and technology companies to provide a range of services designed to increase revenue and asset value

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  • Monetization strategy

  • In-market monetization strategy execution

  • Business modeling

  • Investment sourcing

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