SportX Leadership
Led by industry executives that have worked at top sports leagues, teams, networks, agencies, and as corporate sports media buyers, no agency has more experience in curating opportunistic premium sports advertising packages than we do. Period.
Carmine Parisi | Co-Founder & CEO
Carmine is a respected leader in sports media and advertising, known for his deep industry relationships, trusted reputation, and 30+ years of experience across premium sports platforms, including the NFL and Outside TV. As Co-Founder of SportX, he brings that expertise into a forward-looking platform focused on unlocking new opportunities in streaming and connected TV—combining proven relationships with innovative execution to drive real value.
Cliff Kaplan | Co-Founder & CEO
Cliff is an industry leader with 35+ years of experience across the sports media and marketing landscape. Having worked at the highest levels of leagues, networks and sports marketing companies, Kaplan has used his experience as the basis to launch and build a range of businesses for his represented clients and for himself. SportX represents his continued focus on the evolution of the live sports media business with its focus on CTV & FAST.
Brad Jacobs | Senior Vice President, Sales
Jacobs leads SportX' go-to-market strategy within the dynamic world of digital sports advertising. Brad's focus is on building strategic partnerships and driving measurable revenue growth, helping position SportX as a leader in this fast-evolving space. He takes pride in being highly responsive and solution-oriented—clients know they can count on him to move quickly, deliver clarity, and keep momentum high. He's one of the industry's best at connecting opportunity with execution.
Shoshana Nat | Vice President, Sales
Shoshana is an award winning senior sales executive with experience in media sales specializing in selling effective branded content, cross platform and programmatic media solutions, while driving revenue across video, CTV, and digital. Known for being a tenacious self-starter and producer consistently driving for increased revenue and new business opportunity, Nat is fully equipped to boost your bottom line through leveraging all that SportX has to offer.
Anne Elkins | Senior Vice President, Political Advertising & Strategy
Anne has built her media career with a focus on forging strong, mutually beneficial partnerships. She's well known as a dynamic and creative business leader with a diverse background in agency leadership roles thriving in both structured and entrepreneurial environments. An expert in strategic media investment and negotiation, Ann has expertly managed hundreds of millions in media investments for top clients including Amazon, Comcast, Walmart, Wendy's, GSK, and many more.
Marc Wolfe | Chief Marketing Officer
Spanning 35+ years across creative agencies and corporate America, Wolfe has instinctive skills in brand and creative content development, mass media strategy and acquisition, and measurable execution. Notably, he spent 12 years as VP of Worldwide Marketing fueling Barracuda Networks’ growth from a privately-held startup to a publicly-traded global leader in network security by leveraging digital, broadcast, and traditional media with an emphasis on pro sports marketing campaigns across the ATP, EPL, MLB, NBA, NFL, NHL, PGA, IndyCar, and more.